New Mexico Chile Marketing and Educational Social Media Campaign

Chile lovers! Feel free to share these posts from New Mexico State University Cooperative Extension Service and the New Mexico Chile Marketing Association.

In conjunction with the New Mexico Chile Association, we wanted to promote green chile, explain the role of New Mexico State University in the development of New Mexico green chile, share recipes, and celebrate chile. We put together this mixture of how-to videos, historical videos, funny memes, and supporting materials for a social media campaign. This is an example of an educational campaign that also has a marketing component. Our goal was to build and support the community around New Mexico chile.

As part of this effort, we also incorporated a chile roasting minigame in our upcoming farmers' market game Market Set Go! Available soon at marketsetgo.org

The posts will also be shared on these accounts: NM Extension (Facebook) , NM Extension (Instagram) , NMCertifiedChile (Facebook) , and NMCertifiedChile (Instagram) .